Brainstorming our ideas

In our CRaM lessons today we began brainstorming our ideas for the adverts we're making for shakin' moo's. Our group came up with three final examples for the adverts - one each. My one was 'Shake on Fire'. I explained how it was convenient and perfect for the cold winter weather. I wrote down all the necessary information down on the paper, along with the quick drawing of what the shake on fire would look like. I think we should use this one because it has a lot of information on it and a lot could be said about it. I also think the idea of the shake on fire is excellent and will work very effectively. It shows the warmth of the milkshake and how it could make you feel warm if you were to drink one.

The Brief.

We were based at Parkside for our CRaM lessons today. We did this because it was much closer to Shakin Moo's which is where we went to get our brief. When we arrived at Shakin Moo's we were introduced to the owner Chris Lane who gave us the brief. We have a choice to either promote his hot shakes or the chocolate fudge brownie shake. He explained how his hot shakes are perfect for the winter weather and how you would've thought a milkshake business wouldn't work at all at this time of year, but it does as he makes hot shakes. The chocolate fudge brownie shake, according to Mr lane could be Shakin Moo's best shake, possibly including the Oreo one. Its appearance doesn't do it much justice, it doesn't have anything fancy on it and has a plain simple plastic cover unlike all the other products, however it has an amazing taste and is so much better than it looks to be.

The shops target market is mainly students and children, those are the type of people who come in most regularly as the shop has an attraction which would appeal to people of that age range. There has been a lot of competition between Shakin Moo's and the other new milkshake place in Cambridge Shakeaway. Chris believes that Shakin Moos has more individuality to it and holds so much more identity, much effort was put into it and it has more feelings and meanings to it unlike shakeaway whose just for money. As Chris said Shakin Moo's definitely has a bigger character to it.
Shakin Moo's location is not the best of locations. Burleigh street has other shops on it like charity shops, cafes, chip shops, hairdressers and blockbuster. A phone box was removed from the street due to homeless people ringing dealers off it.
Shakin Moo's also offer many promotions such as the shake and cake promotion to get 10% off, free toppings, Facebook competition, hot shakes and now the special valentines promotion.
Chris would like his customers to think of Shakin Moos as homely place and somewhere to go when its cold with your mates, a place to hangout. It has nice furniture and good music, its also warm and comfortable.
This is basically the brief which was given to us by Chris. In our group we decided to go for the chocolate fudge brownie promotion. We think that its appearance doesn't do it much justice and if people knew how amazing it was it would be bought much more often.
After lunch we started working on the brief and summarizing everything Chris had said to us, and beginning to plan what we were going to be doing next week. We we're put into our groups, and started to plan what we we're going to do for Shakin Moo. We didn't come up with much as we didn't have much time but we know which promotion we're doing ( Chocolate Fudge Brownie) and we also came up with a group name 'Jarabs'

Thursday 4th of February

Today was my second lesson in this CRaM group, I started writing my research report at the beginning of the day. I got quite far with that, more than half of it is done now, and I only have about 45 minutes of work left to do for it. After our lunch break we we're meant to go out and do some photography, So each group got one random object to take pictures of. Our group got the block of wood. Which I thought at first was terrible and I had no idea how we were going to take pictures of a block of wood.

We went outside and took random pictures with the wood. Covering our faces with it, Putting it on things like cars, trees, sinks, toilets etc. I took a few of the photos and had some of the ideas of where to put it and the angle to take the picture. Like putting the Block of wood on top of the car (Photo Below)

We managed to get some okay pictures, considering it was the first day we started it and we got the block of wood.After we came back we uploaded the pictures onto the laptops. Then we were taught how to do some basic lighting changes on photoshop and began photoshopping some of the pictures.

Advertising Campaign - Research Report.

Here are a few different advertising campaigns, they are all quite different and have a different target audience, and are trying to make a different point.

This video of the Evian Roller babies is a very popular advert especially during 2009 when it first came out, it has been viewed nearly 20 million times on YouTube alone. Obviously it has been a very successful advert and is enjoyable to watch. I think the audience for this advert could be anyone, maybe slightly older people. At the beginning of the advert it says 'Lets observe the effect of Evian on your body' and then shows babies happy and full of energy. It could be saying that Evian keeps you young and full of energy. This would seem appealing to the customers and possibly make them think that if they were to drink Evian it would keep them young and full of life. Here is an article which was written soon after the advert came out, talking about the immediate success of it. http://www.telegraph.co.uk/news/newstopics/howaboutthat/5772214/Roller-skating-baby-Evian-advert-becomes-YouTube-sensation.html. This article has some useful facts which proves the success of the advert.


Here is another 'new' advert. I think this advert from Hovis is a great advert and works very effectively. Hovis has been around for 122 years and in the advert it shows the boy with the bread travelling through time. You can see this from the way the streets look, World war one and two happening, The clothing people were wearing and their appearance. I think this advert is aimed at people of all ages, saying that everyone can enjoy Hovis bread. It is also saying that Hovis is still as good as its ever been and its successful through all these years and things which have happened. As it says ' As good today as it's always been' saying that the bread is still as good as it was 122 years ago, even better.


This advert for Pantene Shampoo is an older video, from the 80's. You could still tell this even if it didn't say in the title, the quality of the film and even the woman's hairstyle give the time it was made away. This advert probably worked quite well at the time, but nowadays they need to be much more convincing. The advert explains that if your hair is damaged and you use this shampoo it will be restored back and will be stronger and shinier. This would be appealing to the audience because it would make them think that if they used this shampoo it would also restore their damaged hair back to its original state. The target audience for this is obviously women as it is a women's shampoo and the actress in it is a woman. She also has very nice hair so this would make the audience think that if they were to use this shampoo that they too would have very nice hair.

http://news.sky.com/skynews/Home/video/Anti-smoking-Ads-Dont-Get-Hooked/Video/200705314162947?lpos=video_Article_Related_Content_Region_5&lid=VIDEO_14162947_Anti-smoking_Ads%3A_Dont_Get_Hookedlpos=video_Article_Related_Content_Region_5&lid=VIDEO_14162947_Anti-smoking_Ads%3A_Dont_Get_Hooked

This video here has been withdrawn from TV, YouTube and all other sites by the ASA. There were many complaints about the video being too frightening and it was giving peoples children nightmares. It is an anti-smoking video, it shows people being dragged out of places by giant hooks in their mouths to smoke cigarettes. Here is a poster which is also related to the video
and has similar effects, The posters also had to be withdrawn because they were too frightening for people
I think the advert could have been successful but they would have had to make it less frightening because many people could be frightened by this or children could see it and of course they would make complaints. This video had nearly 800 complaints due to its 'scariness'






These two adverts are from the same company but made in a different time. I chose these two particular adverts to show they have changed throughout the years and how the company has improved its advertising.
The first advert (Happiness Factory) was made in 2008 and was very successful in its sales, and had a big boost in their retail sales. http://www.guardian.co.uk/media/2009/mar/13/coca-cola-happiness-factory. This article from the guardian shows some statistics of the retail sales, which proves how effective the advert was. I think the advert was effective because of how it was made. When you watch the advert it makes you want to buy a coca-cola, making you feel that if you were to buy one you would be happy. I think that the advert was made very effectively. It's like the coca-cola is in another world, where everyone is happy and cheerful. It makes it seem that so much effort and love is put into every single bottle. When there is a celebration at the end and the coke bottle falls, it shows how proud all the creatures are. Personally, I think that this makes every single coke bottle seem special and valuable. The animation of the advert is also very good. Every single creature there has its own job to do, and everyone is happy. It also shows different places during the advert, different seasons, landscapes and places. All of the creatures are different too, like different people, different stereotyped creatures. Saying that All people, around the world can enjoy coca-cola.
Clearly this advert has worked very well, as showed in the statistics on the website.
The second advert ( Can't beat the feeling) is an older advert from coca-cola made in 1989, and at the time was very successful. It shows everyone being happy with coke, suggesting that coke makes them happy. Like it says in the name 'Cant Beat the feeling' you cant beat the feeling coca-cola gives you. This is how they used to sell their product at the time. Obviously as time passed by they needed to use different methods to sell their products. I think their methods have improved since the years have gone by. This is also because of technology etc. The animation of the first advert ( Happiness Factory ) I think contributes a lot to its success. The quality of it is also a lot better due to the technology improvements. The music in the second advert also says a lot about the time it was made, along with the people in it and their appearance.
However I think both adverts we're successful in their own times and worked very effectively.